1. Name Section - SEO Optimized, Niche, and What They Do:

Ensure the name section includes targeted keywords relevant to their niche, making it SEO-optimized for Instagram searches. Does the name describe their niche and expertise in a way that’s easy to understand and searchable?

2. Username - Brand Clarity and Searchability:

Does the username reflect the business or brand? Is it easy to spell and memorable? Ensure the username is relevant to the niche and searchable.

3. Profile Picture - Branding and Professionalism:

Does the profile picture represent the brand (i.e., a professional logo or headshot)? Is the image clear and recognizable even in a small size? 

4. Bio Description - Value Proposition and Niche Clarity:

Does the bio communicate the business’s unique selling proposition and what they offer? Are there targeted keywords that reflect the business niche? Ensure the bio speaks directly to the ideal audience’s desires.

5. Call to Action (CTA) - Specific, Clear, and Engaging:

Is there a clear, specific CTA? Does the CTA offer a tangible benefit to the user, making it enticing to click? Suggest improvements to make the CTA more actionable if it feels too generic.

6. Link in Bio - Actionable and Relevant:

Does the link in bio lead to a relevant landing page, free resource, or offer that aligns with the bio’s CTA? Suggest improvements if the link does not align with the user’s desired action.

7. Emoji Use - Personality and Visual Breaks:

Are emojis used strategically to break up text, add personality, and draw attention to key parts of the bio?

8. Story Highlights - Branding and Engagement: